Source: blog.adobe.com
In less than two years, Adobe Firefly has revolutionized the creative industry, delivering over 22 billion renderings worldwide. At Adobe MAX London, Adobe unveiled the latest version of the Firefly platform, bringing together tools for image, video, audio, and vector graphics generation in one place.
The new Firefly offers improved models, expanded creative capabilities, and unprecedented control. This update builds on the previous achievements when Adobe introduced the Firefly web app and added video and audio generation capabilities with the Video Creation, Video Translation, and Audio Translation features.
Originally designed as an image generation tool, Firefly has evolved into a leading creative AI solution designed with commercial security in mind. Leading brands including Deloitte, Tapestry, Paramount+, and Pepsi have used Firefly to streamline workflows and scale content production, significantly streamlining the work of their teams. Integration with professional tools like Photoshop web and Premiere Pro, as well as constant access to the history of generated content, allows you to efficiently turn concepts into finished assets in your favorite Creative Cloud applications.
With the debut of the new Firefly mobile app, coming soon to iOS and Android, you can turn ideas into stunning visuals in just a few taps, wherever you are.
New Adobe Firefly mobile app coming soon
Don’t let inspiration wait. With the Adobe Firefly mobile app, you can create amazing images and videos on the go, right from your iOS or Android device.
Whether you’re sketching your next big idea or perfecting a design, the mobile app offers professional, commercially-safe content creation. With advanced creative controls and integration with Creative Cloud, you can start a project on your mobile device and pick up right where you left off on your desktop.
The Adobe Firefly mobile app is designed to keep up with your creative rhythm, ensuring that whenever inspiration strikes, you’re ready to create engaging content anywhere, anytime.
Push the boundaries of creativity with the latest Firefly models
The latest version of Firefly sets a new standard for visual content generation, as the Firefly Image Model 4 delivers unparalleled clarity and realism of high-resolution images, and the Firefly Video Model enables the creation of dynamic videos.
Introducing Image Model 4
Designed specifically for creative professionals who want the highest level of control over creative AI, Adobe Firefly’s Image Model 4 and Image Model 4 Ultra models produce stunning images with unprecedented accuracy. The latest models deliver significant improvements over Image Model 3, improving rendering quality. Firefly now renders people, animals, and architectural elements with exceptional accuracy, clarity, and realism.
Image Model 4 — Ideal for quick idea generation and everyday creative needs, Image Model 4 excels at creating high-quality images quickly and efficiently. It’s ideal for creating simple illustrations, icons, and basic objects, quickly and affordably covering 90 percent of typical creative requirements.
Image Model 4 Ultra — If your projects require more detail and realism, Image Model 4 Ultra is the model for you. This model excels at rendering photorealistic scenes, portraits of people, and small groups, giving them a natural and realistic look. It is designed for highly demanding needs where accuracy and clarity are paramount.
With the addition of Image Model 4 Ultra, the full Image Model 4 collection gives creative professionals the flexibility to choose the perfect model for their specific needs: from quick idea generation to intricately rendered final images. With advanced Text to Image controls, you can apply aesthetic filters, select specific styles, and fine-tune compositions, giving you complete creative freedom. This ensures that whether you’re exploring ideas or polishing a project, your workflow is always optimized based on your immediate goals.
Adobe offers discounts depending on the number and type of licenses. For a free consultation and cost estimate, contact Wise IT, the official Adobe Gold partner in Ukraine:
Portraits:
Animals:
Architecture:
Text for commercial images:
2D and 3D illustrations:
Create clips with a single click of the mouse with the Firefly video model
Creativity on the go takes on a whole new meaning with the new Firefly video engine. The engine is officially out of beta and lets you create brand new video clips to quickly and easily convey your creative vision. The commercially-ready Firefly video engine offers significant improvements in photorealism over the beta version, creating highly detailed and consistent videos. It offers improved rendering of text, landscapes, and unique visual and transition effects.
Aerial photos:
Humans:
Visual effects:
Text Rendering:
Claymation & Animation:
With the Firefly video template, you can create stunning new video content up to 5 seconds long with simple text or graphic prompts, easily transition between text, images and video, or upload start and end frames to guide your video creation process. Whether you need dynamic b-roll to fill in the gaps, bring new elements to an existing shot, or create entirely new video content, Adobe’s advanced video capabilities are designed to integrate seamlessly into your workflow. With support for multiple resolutions up to 1080p, aspect ratios including 16:9, 9:16, and 1:1, and industry-leading camera controls, the Firefly video template ensures your story is told with perfect precision.
Image to video generation now preserves more detail from the original image. Users can preserve complex textures, subtle color gradients, and subtle design elements throughout the generation process, creating a smooth transition from a static image to a dynamic video.
Transition Effects: Using simple black images for the start and end keyframes, you can create transition effects with the Firefly video model. See examples below.
Firefly Premium members get unlimited access to the video model across all Firefly apps. Experience the power to turn your creative vision into incredible videos and bring your most ambitious projects to life.
Expand your creative toolbox with new Firefly capabilities
The updated version of Firefly also introduces a set of innovative new modules designed to enhance your creative process:
Text to vector:
Quickly and easily create a wide range of fully editable vector graphics—from icons to complex patterns—with simple text prompts. This module speeds up your design workflow. Use it to start a new project or create new graphics based on your style.
Quickly redesign logos, create unique illustrations for social media campaigns, or design your own templates that perfectly match your brand aesthetic. With Text to Vector, you can easily experiment with different styles and variations, streamlining the process of creating high-quality graphics that reflect your unique creative vision.
Firefly in all your favorite Creative Cloud apps
No matter where you start a project, Firefly is connected and accessible anywhere, so you can go from idea to execution faster. Easily access your Firefly image and video creation history to pick up where you left off, or export directly to Photoshop Web and Express—perfect for enhancing presentations with dynamic elements, creating engaging content for social media, and streamlining your creative process across platforms.
Launch your creative ideas with Firefly Boards
Today’s creative work is driven by tighter deadlines and a faster pace. Getting everyone on the same page before production can be challenging. To address this challenge, Adobe is introducing Firefly Boards, formerly known as Project Concept. Now part of the Firefly web app, Boards is a multi-user platform with a generative approach to concept development and exploration.
With Boards (beta), you can quickly bring your ideas to life, confidently shape your creative vision, and refine everything in one place before seamlessly moving to production.
Here are three great ways to use boards:
- Moodboarding: Create moodboards and concept presentations in one space, easily exploring different creative directions.
- Storyboarding: An endless canvas gives you as much structure as you need, making it ideal for all kinds of visual storytelling.
- Creative Brainstorming: Arrange your content on artboards for easy sharing and collaboration with your team, clients, and stakeholders. Visually explore a variety of ideas and refine them together.
This dynamic environment is designed to foster collaboration and ensure that inspiration never stops.
Diversify your creative possibilities with models from other developers
Adobe is also integrating non-Adobe AI models directly into the Creative Cloud ecosystem.
Along with Firefly’s IP-safe models, you can choose from a wide range of specialized non-Adobe models—Google Imagen3, Veo2, OpenAI GPT image generation, and Black Forest Labs Flux 1.1 Pro. New models will be available in the coming months, including fal.ai, Runway, Pika, Luma, and Ideogram.
Each generative AI model has a distinct aesthetic, and Adobe wants to give users more choice and flexibility, especially during the concept development phase, to use the right model for their project needs. Whether you need the impeccable quality and commercial security of Adobe models or the unique capabilities and aesthetic styles of non-Adobe models, you can easily compare results to find the perfect style for your creative needs.
If you choose to use a non-Adobe model, the transition will be seamless, and Adobe will always be transparent about which model you are using. Custom metadata will be added to all AI-generated content, ensuring transparency and trust. No matter which model you choose, you will always be able to see which model was used to create the image.
Commitment to responsible innovation in artificial intelligence
Adobe’s vision is that AI is a tool for human creativity, not a replacement for it. Adobe believes that generative AI can be developed responsibly and with respect for creators. Adobe’s approach to the commercially safe Adobe Firefly family of models is driven by the company’s roots in the creative community and respect for creators.
To start, attention, creation
Whether you’re creating high-resolution images, dynamic videos, or interactive vector graphics, the latest version of Firefly gives you unprecedented creative control and flexibility. New features and enhancements allow anyone, regardless of skill level, to create stunning visuals—anytime, anywhere.
Dive into Firefly today with the Firefly User Guide, which will take you from scratch to creating videos in minutes! Master the art of perfect video creation tips with proven best practices that will dramatically improve your results. Want to see it all in action? Step-by-step tutorials will show you exactly how to bring your creative ideas to life.
Adobe is constantly improving models and introducing new innovations. Join the official Discord to help shape the future of creative AI.
Adobe offers discounts depending on the number and type of licenses. For a free consultation and cost estimate, contact Wise IT, the official Adobe Gold partner in Ukraine: