Google My Business

Google My Business settings

What is Google My Business?

Google My Business is a free and convenient tool that allows you to manage information about companies and organizations in Google services, including Google Search and Google Maps. Thus, Google My Business can be called a business card on the Internet. By updating and validating your business information, you help people find you and stay in touch with them.

The Wise IT team provides Google My Business setup services – get a free consultation:

Google My Business is a tool that every organization needs:

1. Physical enterprises. Stores, restaurants, cafes, hotels, beauty salons, service stations, and other local businesses can use Google My Business to provide information about their location, hours of operation, contact information, and to receive reviews.
2. Online businesses can also use Google My Business to reach their target audience, even if their business is exclusively online. They can provide a virtual address, hours of operation, and provide information about their products or services.
3. Professionals and freelancers in a variety of fields, such as lawyers, doctors, stylists, designers, photographers, and others, can use Google My Business to provide their services, list their hours, and receive reviews. This helps to increase their visibility in search results and the level of trust.
4. Nonprofit organizations, such as charities, museums, libraries, and others, can also use Google My Business to spread the word about their activities, events, and volunteer efforts.

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Google My Business provides the following benefits:

Additional transitions to the site

When a user enters a query related to your services or containing a brand name, the results do not include the standard snippet – a link to the site with a description of up to 200 characters. Instead, an extended description is displayed with logo, photos, opening hours, main services and more. Businesses that have verified information in Google My Business receive twice the loyalty of users.

Additional contacts with the target audience

placement of the company card in the Google Maps service using Google My Business. Це стає додатковими засобами зв’язку з потенційними клієнтами, які користуються навігатором для пошуку послуг. Registering with Google Maps through GMB is a must for offline businesses, as this service can become a major source of new customers online.

Wise IT also offers the implementation of Google maps in applications and websites

Advantage in local SEO

additional company data that provides more conversions from local results. The information you provide about the field of activity, address and main services is taken into account by the search engine and may affect the ranking in the local results.

The possibility of writing reviews in the product card

You can respond to customer reviews on behalf of the company. Posted photos and detailed descriptions increase the trust of users who view your profile.

Increasing brand recognition

The logo, name and photo can be seen in the extended snippet or when searching on maps even before going to the site. Businesses that add photos to their profiles get 42% more Google Maps directions and 35% more traffic.

Analyze statistics and attract more customers.

Find out how users get information about your company and where they come to your site. You can also track the number of calls to a phone number listed in Search and Maps. All of this helps you easily create effective campaigns and measure their performance without too much effort.

The Wise IT team provides Google My Business setup services — get a free consultation now: