Lviv, November 27, 2025 — Wise IT, a leading system integrator and Google Cloud partner in Ukraine, took part in the large-scale technology conference Forbes AI Summit. A highlight of Wise IT’s participation was an exclusive public interview conducted by Oleksandr Koval, Product Manager for Google solutions at Wise IT, with Artem Borodatiuk, founder and CEO of Fractal (ex-Netpeak Group).
The discussion titled “How to stop ‘starting’ to implement AI and actually implement it” became one of the most dynamic episodes of the summit. The experts chose a unique interactive format: turning a live conversation into a structured action algorithm using Google’s new Gemini 3.0 AI model.
Innovative Format: The Interview as a Prompt
Oleksandr Koval proposed moving away from classic questions and structuring the conversation as a series of inputs to create a practical guide — a one-page manual for CEOs and top managers. The recording of the conversation was processed by the multimodal Gemini model, which structured the speakers’ experience into clear instructions.
Key Takeaways and Insights from the Discussion
During the blitz interview, the experts discussed crucial stages of integrating artificial intelligence into corporate culture.
Main conclusions from the conversation:
- AI is technology, not magic. Implementing AI tools is not solely the CIO’s task but a strategic priority for the entire C-level management.
- Entry point and tool selection. Artem Borodatiuk emphasized that there is no “single correct” neural network. Fractal uses a rotation of market leaders depending on the type of business tasks. The main thing is not the tool, but the team’s mindset.
- Internal change marketing. Successful transformation must go “bottom-up.” The leader’s task is to create conditions and “sell” the idea to employees through vivid cases (for example, creating AI clips or internal bots), rather than imposing it via directives.
- Training as a foundation. A mandatory condition is for all employees to complete basic AI courses. This removes fear of the technology and turns saboteurs into ambassadors of change.
- Measuring efficiency (ROI). Implementation for the sake of hype doesn’t work. It is necessary to calculate the return on investment through time and resource savings at every stage.
The speakers paid special attention to demonstrating the “Digital Twin” — an AI avatar of Artem Borodatiuk capable of answering questions with the founder’s voice and style, serving as a clear example of automating routine communications.
The Role of the Integrator in the Change Process
Oleksandr Koval noted that new Wise IT clients often fall into two categories: those afraid to start, and those who have already tried unsuccessfully and are seeking help. Artem Borodatiuk confirmed that to avoid a failed start, a balance is needed between an internal “Change Leader” and the expertise of external integrator partners who help choose the right solution architecture and configure data security.
About Wise IT
Wise IT is a system integrator that helps Ukrainian businesses implement modern IT solutions. The company is among the top 5 system integrators in Ukraine and is a Google Cloud Premier Partner. The Wise IT team provides a full spectrum of services for cloud technology integration, building infrastructure solutions, setting up collaboration tools, and creating custom artificial intelligence.
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