Adobe is one of the pioneers in the use of generative artificial intelligence. In 2022, the company introduced Adobe Firefly, a line of advanced AI tools that are now present in many of the company’s solutions. Seasoned users also remember earlier AI tools such as Neural Filters and the Adobe Sensei line. Although the real generative AI boom happened in 2023, Adobe has been actively implementing it for over 8 years! Both new and old tools can come in handy today. Let’s look at the main capabilities of artificial intelligence within the Adobe Creative Cloud suite of programs.
Photoshop
Adobe Firefly
Adobe Firefly in Photoshop is a set of state-of-the-art tools for generating context aware picture regions, as well as for detecting and manipulating objects on the image.
Generative Fill
Highlight space on the image, enter a text prompt and complement the image, or create a picture from scratch. With generative fill, the creative possibilities become limitless for everyone.
Generative Expand
Add space to any photo with Generative Expand, optionally adding a text prompt. This tool is very useful when it is necessary to adjust the image to a certain aspect ratio without losing information. Generative Expand replaced the weaker algorithmic tool Content-aware Fill from the Adobe Sensei line.
Generative Remove
Easily remove unnecessary items from images, artificial intelligence will take care of filling the space.
Remove background
Easily remove unnecessary items from images, artificial intelligence will take care of filling the space.
Neural Filters
Neural Filters is a visual effects package introduced by Adobe in 2020. Effects are found in the Filters section of Photoshop’s top menu. They provide a wide range of possibilities for improving portraits, creative solutions, and even restoration and colorization of old black and white photos.

Smart Portrait
Get creative with your portraits by editing facial expressions, facial age, lighting, pose, and hair.

Skin Smoothing
Skin Smoothing corrects and removes skin imperfections and blemishes from portraits.

Makeup Transfer
Makeup Transfer transfers eye and mouth makeup styles from one image to another.

Harmonization
Harmonize the color and brightness of one layer with others to create a flawless composite.

Color Transfer
Creatively transfer the color palette from one image to another.

Landscape Mixer
Magically transform a landscape by blending it with another image or changing attributes like time of day and season.

Depth Blur
Create environmental depth in the image to render the object foreground or background.

Backdrop Creator
Use this Al tool to create expressive backgrounds, textures and patterns based on a text description.

Style Transfer
Transfer texture, color and style from a reference image or apply a style from a specific artist.

Super Zoom
Zoom in and crop the image, then let Photoshop add detail to compensate for the loss of resolution.

JPEG Artefacts Removal
Removes artifacts caused by JPEG compression.

Colorize
Smart colorization helps bring your black and white photos to life.

Photo Restoration
Quickly restore old photos with the power of Al, adding contrast, enhancing details and removing scratches. Combine this filter with Colorize for further enhancement.
Adobe Firefly and Adobe Express
Adobe Firefly and Adobe Express are a collection of Adobe tools in the form of online applications available in any browser. They duplicate part of the capabilities of Adobe Photoshop (Generative Fill, Generative Remove, Generative Expand, Remove background), and also offer several unique solutions:
Text Effects
Stylize letters and words with generative artificial intelligence. To do this, you only need to describe the required design in words.
Text to Template
Generate photos and videos for social media, posters and flyers using pre-made templates and generative AI that chooses relevant styles, images, and text.
Lightroom
Adobe’s professional photo retouching solution offers many tools to simplify the process of editing photos and finding the right materials from a large number of files. Among the main features:
Smart Search
Adobe Sensei machine learning technology automatically recognizes and tags objects in photos, so intuitive keyword searches automatically bring up the images you’re looking for.
Detail improvements
You can restore fine details that are commonly lost during digital image processing and editing.
Generative Remove
The new product from the Adobe Firefly line, which we discussed in the Photoshop section, is also available in Lightroom! You can use it even from the mobile version of the program.
Illustrator
Adobe Illustrator’s vector graphics editor currently offers three unique and very useful tools for the needs of many businesses. Let’s take a look at them:
Generative Fill
Generative fill in Illustrator allows you to generate scalable vector images without losing quality.
Generative Recolor
Generative recolor allows you to quickly repaint a multi-colored vector drawing to the desired shade and easily experiment with colors.
Mockup
See how your image will look on clothes or packaging, artificial intelligence will automatically adjust your vector to the surface of the object in the photo.
AI Assistant for Adobe Acrobat
Generative AI has not bypassed Adobe Acrobat, the world’s most popular program for reading and editing PDF files. Users can ask questions about the content of one or many PDF documents and receive easy-to-understand answers from the AI assistant with a link to the source. AI Assistant helps you analyze data from PDF files faster than ever.
Premiere Pro та After Effects
Text-Based Editing
Text-based editing is a whole new way of editing video that makes creating rough cuts as easy as copying and pasting text. You only need to select the desired text excerpt from the automatically generated subtitles and insert it into the timeline.
Smart Crop
With smart crop, you can save a lot of time on adapting your video to different formats. The intelligent crop tool automatically detects and crops the focal point in any image or video.
Announced features
Adobe announced many capabilities of generative artificial intelligence from the Firefly line, which will gradually appear in the toolkit of Premiere Pro and After Effects users. Including:
- Generative fill and remove in video — The most anticipated features that will allow you to add and remove objects in video.
- Generative B-Roll – This tool allows you to generate additional footage using a text request.
- Generative lengthening — The function allows you to trim frames if the desired video clip turned out to be short.
- Generative Color Correction — Change color schemes, time of day or even seasons in already recorded videos, instantly changing the mood to evoke a specific tone and feel.
- Generative music and sounds — Creators will be able to easily generate their own sounds and royalty free music for their own projects.
- Captivating text effects – With a few simple words and minutes, creators can create subtitles, logos and titles, as well as custom contextual animations.
Substance
Several Adobe Firefly tools have also appeared in the Substance 3D modeling suite.
Generative backgrounds
Generate realistic environments for 3d models of your products in Substance Modeller with a simple text query.

Materials
Create hyper-realistic volumetric materials for your 3d models in Substance Sampler by text request.

Looking into the future
Adobe is currently one of the strongest players in the generative artificial intelligence market. The last year has been a key one for the company: Adobe faced new competitors and introduced Adobe Firefly tools at an accelerated pace. Today, the company offers a very strong functionality for creativity and announces even more promising tools. It is not known exactly what the workflow of media industry specialists will look like in 10 years, but it can already be said for sure that artificial intelligence tools are fundamentally changing the approach to creating media content and are becoming an integral part of the workflow of almost every creator.
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